Snapchat is more than just a great way of sharing quick, viral snippets of yourself and your services or products. It also brings in a lot of traffic to your website when used correctly. However, before you can “worry” about this, you must first learn how to gain followers on Snapchat.
Add Your Snapchat Handle Everywhere
Put your Snapchat handle in all of your email signatures and on every social media bio your company creates. It’s not enough to simply do this, though. You must make it easy for everyone to see your Snapchat handle because nobody will ever take the time to search for it. Also, don’t post it by itself. Make sure you create a description of what type of content your followers should expect you to post on your Snapchat.
Download and Customize Your Snap Code
Like all social media platforms, Snapchat also has a place for your picture. In this case, it’s called your “ghost.” Make sure you put your human face or, at the very least, an engaging picture that represents your brand in the ghost. Create something engaging with a crazy background color, if possible.
Tell People Exactly What to Snap You
Give your followers an exact order of what you want people to send you. Post this on all your social media posts. For instance, GiniCanBreathe tells everyone, everywhere to send them a Snap saying “poo.” This is a great way in which to track engagement on all your various platforms as well.
Announce and Create Short Stories
Tell people ahead of time that you’re going to post a really exciting story the next day. Create cliffhangers so you build some tension. When it’s time for creating your story, make sure it’s only one or two minutes long because nobody wants to sit through anything longer as they’re impatient, plus Snapchat is also known for eating data. Of course, you can sometimes go over if you have something really engaging to say.
Use Other Social Media Platforms to Advertise Your Snapchat
Utilize other social media platforms to grow your Snapchat following. Seek out sites like Reddit Snapchat and post your Snapchat handle (e.g. https://www.snapchat.com/add/yourusername) there. Make sure you add really cool captions telling people why and how they should follow you. Also, create an interesting ad with either your Snap code or your Snapchat URL to post in various places online.
Have Influencers on Your Side
Pay someone who has a large Snapchat or Instagram following to give you a shout out. If your budget doesn’t allow for this, find something you can barter in exchange for the shout out. For instance, if you have a large following on another social media platform where they don’t have as many followers, offer to promote them there.
Create Good Snaps
Typically people aren’t alone when they’re watching your content. They’re in the room with at least one other person. So, you’re on a mission to create engaging content. This is funny, emotional or informative content. This is important because you want people to audibly react to your content so the other person in the room with them wonders what they’re laughing at. When this happens that other person will ad you to their Snapchat so you have yet another follower.
Snapchat honestly does a lot of good for your business. However, you may feel like you don’t have time to work with another social media platform. In this case, we invite you to contact us so we can help you make the most of your time while engaging in Snapchat. We’re here and happy to help.