How to Gain followers on Snapchat
If you’re new to Snapchat, you’re probably wondering how to gain followers when it feels like you’re a lone ghost in an abandoned town on the network because there’s no way to interact with people unless you manually search them and add them as a friend. Rather than typing random usernames and hoping they are in your target audience, you need to leverage your other social media networks to build a following on Snapchat. Here are five effective ways to build a Snapchat audience:
Include Your Snapchat Username in All Your Social Media Bios
You should add your Snapchat username in all of your social media bios because new followers who have Snapchat will likely check you out there. Don’t rely on new followers to happen across one of your tweets or Facebook posts giving out your Snapchat username. You will gain followers faster by including your handle in your social media bios.
On Other Social Networks, Tell People Why They Should Follow You on SnapChat
In addition to sticking your Snapchat handle in your social media bios, you should regularly tell people why they should follow you there. Remember to include a picture of your snapcode or state your username in the post too. If you don’t tell them what your username is, they’re not going to follow you. Make it as easy as possible for them to follow you on Snapchat. Be creative or funny in your approach, especially if it matches your brand. Let people know what kind of content they can expect from your Snapchat.
Upload a Picture of Yourself or an Image That Represents Your Brand
A picture of yourself as your profile image works better than other types of photos on social media because social users want to see the real person behind the screen. If you don’t want to upload a picture of yourself as your profile pic on Snapchat, then your second best option is an image that represents your brand.
Create Short Snapchat Stories
Don’t create long stories on Snapchat because your followers will skip past it while going through their stories. You don’t want them to develop the habit of skipping your snaps. Keep your stories short and valuable. If it’s not entertaining, useful, or emotional, then don’t post it. Quality is better than quantity on all social networks, but this is especially true for a site like Snapchat.
Every once in a while if you want to create a long story, inform your followers in advance and let them know what it will be about, so they can decide whether or not to tune in. Try to entice people to watch your upcoming story by leaving cliffhangers, building tension, and hitting a pain point in your target audience.
Ask People to Follow You on Reddit’s Snapchat Page
Another way to build an audience on Snapchat is to ask people to follow you on Reddit’s Snapchat page, as recommended by Snapchat influencer Ginicanbreathe. It’s a method she used to grow an audience on Snapchat. Just as when you ask people to add your Snapchat on other social media sites, Reddit is no exception to the rule of giving them a reason to follow you. You’ll see better results when you ask in a creative way and inform them of what they can expect to see from you.
Building an audience on Snapchat is easier when you implement the above tips. The worst thing you could do is not take any action to gain followers because they won’t add you if they don’t know you exist. Snapchat doesn’t have a search function like Twitter and LinkedIn, so you’re left to your own devices to gather a following. You must consistently reach out to people on your other social networks, including Reddit, to build a large following.
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