Snapchat leading Influencer Shonduras spoke last week at Snaphappen, the world’s first global Snapchat conference, and awards.
Shonduras has risen to the top of the pack as a Snapchat influencer because of his massive creativity using the Snapchat platform.
From creating a video game to crazy off road adventures to bouncing in to foam to, well you name it, Shonduras has been approached by many brands to promote their services.
Recently he was given a trip to Hawaii to work with Red Bull.
As he points out though, sometimes he has to tell a brand or product NO to their idea to using his talents to promote a product or service to his massive Snapchat audience.
Because Shonduras insists that any promotion he does has to fit in with his Snapstory life and weave smoothly into her persona.
To promote a windex or window cleaning product, as he suggests, he would load the product into squirt guns and have a water fight.
He won’t just magically appear with your product in the background as his audience will immediately suspect that something is out of place.
You see, to work with a Snapchat influencer who has his own style and audience, your brand must move to match HIS style and his creativity.
What most Snapchat influencers want is for a brand to simply let THEM develop the Snapchat story around their brand or product.
This new social platform is driven by talented young people who are working EVERY DAY to be creative and bring their fans something NEW and FUN every single day.
That is a LOT of work.
As Shonduras pointed out, he would work with a Snapchat influencer who only has 10k views per snap (and YES folks, on Snapchat we can SEE not only how many people watch our snaps, but exactly WHO they are!) if that influencer has a style and a creativity similar to his.
So, if you are a major brand interested in working with Shonduras or any other top influencer, don’t come to them with your brilliant idea for a Snapchat story. Make sure your brand understands and wants to attract the audience OF that influencer and let someone as Shonduras use HIS creativity to include your product or service in his story.
Most actors and actresses that star in TV commercials became famous because of roles they were hired to play, on Snapchat, talented people like Shonduras are creating their OWN persona, characters, scripts, and fully producing, editing, and creating effects for their OWN content.
They are working their tails off to create their own celebrity and influence. I personally stand inspired and awed by these talented young people, and if you want to work with them, you had better bring your creative A Game!
A video including live footage from Shoduras’ presentation at Snaphappen will be included in this blog shortly!
Snapchat is more than just a great way of sharing quick, viral snippets of yourself and your services or products. It also brings in a lot of traffic to your website when used correctly. However, before you can “worry” about this, you must first learn how to gain followers on Snapchat.
Add Your Snapchat Handle Everywhere
Put your Snapchat handle in all of your email signatures and on every social media bio your company creates. It’s not enough to simply do this, though. You must make it easy for everyone to see your Snapchat handle because nobody will ever take the time to search for it. Also, don’t post it by itself. Make sure you create a description of what type of content your followers should expect you to post on your Snapchat.
Download and Customize Your Snap Code
Like all social media platforms, Snapchat also has a place for your picture. In this case, it’s called your “ghost.” Make sure you put your human face or, at the very least, an engaging picture that represents your brand in the ghost. Create something engaging with a crazy background color, if possible.
Tell People Exactly What to Snap You
Give your followers an exact order of what you want people to send you. Post this on all your social media posts. For instance, GiniCanBreathe tells everyone, everywhere to send them a Snap saying “poo.” This is a great way in which to track engagement on all your various platforms as well.
Announce and Create Short Stories
Tell people ahead of time that you’re going to post a really exciting story the next day. Create cliffhangers so you build some tension. When it’s time for creating your story, make sure it’s only one or two minutes long because nobody wants to sit through anything longer as they’re impatient, plus Snapchat is also known for eating data. Of course, you can sometimes go over if you have something really engaging to say.
Use Other Social Media Platforms to Advertise Your Snapchat
Utilize other social media platforms to grow your Snapchat following. Seek out sites like Reddit Snapchat and post your Snapchat handle (e.g. https://www.snapchat.com/add/yourusername) there. Make sure you add really cool captions telling people why and how they should follow you. Also, create an interesting ad with either your Snap code or your Snapchat URL to post in various places online.
Have Influencers on Your Side
Pay someone who has a large Snapchat or Instagram following to give you a shout out. If your budget doesn’t allow for this, find something you can barter in exchange for the shout out. For instance, if you have a large following on another social media platform where they don’t have as many followers, offer to promote them there.
Create Good Snaps
Typically people aren’t alone when they’re watching your content. They’re in the room with at least one other person. So, you’re on a mission to create engaging content. This is funny, emotional or informative content. This is important because you want people to audibly react to your content so the other person in the room with them wonders what they’re laughing at. When this happens that other person will ad you to their Snapchat so you have yet another follower.
Snapchat honestly does a lot of good for your business. However, you may feel like you don’t have time to work with another social media platform. In this case, we invite you to contact us so we can help you make the most of your time while engaging in Snapchat. We’re here and happy to help.
Snapchat, despite how simple it is as a social media platform, has a massive reach. On any given day, the site’s content reaches 41 percent of everyone between the ages of 18 and 34 in the United States. That’s millions of eyes, all of them tuning in to see what this website has to see, and internalizing the content it creates. That is no mean feat. If your business wants to tap into that audience, it’s a good idea to create a Snapchat account, and to try to get followers to pay attention to the photos, video, and other content you’re creating.
If you want to take a shortcut, though, Snapchat does have an advertising option businesses can invest in.
Snapchat has a variety of options available when it comes to advertising on their platform. The most common option used by businesses is a full-screen, 10-second ad that runs before the regular content a Snapchat user is viewing. This is not dissimilar from how YouTube runs a short ad before monetized video content. However, with Snapchat, the videos are short and punchy enough that there’s no need to skip the ad to get to the (often equally short) content which is being shown. The difference is that with Snapchat ads, users have the option to swipe up to see more, giving them an immediate option in the event your ad catches their attention.
Does that work? Well, according to Snapchat, the swipe-up rate is about five times higher than the click-through rate on ads hosted on competing platforms. That’s pretty impressive by any standard.
Video ads aren’t the only options advertisers have on Snapchat, though. Geofilters are another option, and they’re often considered less intrusive than full-screen ads. the way it works is that you create a tiny piece of art, and when someone takes a snap within your area, the geofilter allows them to add a location. This allows you to layer on an ad that doesn’t look like an ad, potentially reaching millions of Snapchat users.
Lastly, one of the more unusual ad options companies have is to create a sponsored lens. These lenses allow users who are taking pictures of themselves to add unusual effects to their pictures. Maybe it makes them look like a rock star, or turns their head into a taco. While they might seem whimsical, and even silly, these lenses can be hugely popular. And when a lens gets popular, the brand it’s attached to receives a lot of attention. Attention that often turns into social media activity, and which can be exchanged directly into more business.
Which Snapchat Ad Is Right For You?
If you want to advertise on Snapchat, but you’re not sure which option best fits your brand’s needs, that’s okay. The same team that creates Snapchat’s other products also works on ads for their clients. So all you have to do is reach out to the site, and make it clear you are interested in advertising with them. Once your intention is clear, the site will help you design your campaign, and explain the options you have available. They’ll even make recommendations based on your needs.
That’s probably the most important thing you need to know if you’re going to advertise on Snapchat; you don’t have to do it alone. Even if you’re relatively new to the world of social media advertising, and even if you don’t have a team of graphic designers and videographers, that’s no reason not put yourself out there for the millions of people who use this site to see.
For more information on how you can best use Snapchat for your business needs, simply contact us today!
So, your business finally decided to join the bandwagon, and get onto Snapchat. You’ve been at it for a while now, and you’ve managed to get a bit of a following. You show your products, give live updates while you’re at trade shows, and you let people know whenever something odd or unusual happens at the office. That time a cat wandered in and waited for service? Solid gold. Your manager showing up dressed as a zombie when it wasn’t Halloween? A solid silver. If you’re starting to run out of content ideas, or you just aren’t getting the same flare that you used to, then you might want to consider looking into bitmoji to add a little flavor to your schedule.
What is a Bitmoji?
What is a bitmoji? Well, it’s an app that lets you create a personalized avatar of yourself (or anyone else at your office) that you can include in your snaps. It’s a lot like turning yourself into a mascot, or a comic book. You can then include this avatar in your snaps, shooting it out to your followers as a way to get a quick laugh, or if you want to make your avatar the ambassador of a particular kind of snap.
For example, say that every Friday you sent out promo codes to your followers. Instead of an accompanying picture of the intern, use a bitmoji. This immediately identifies the kind of content your viewers are seeing, and it differentiates it noticeably from other sorts of content you post. Which is not to say that if you’re using bitmoji that you should only limit it to one kind of post, but if you’re looking for a way to differentiate one kind of snap from another, that’s a good way to do it.
The key when using bitmoji with your snaps is to be sure that you aren’t just sending the same image over and over again. Just like if you took the same picture, in the same post, with the same expression, your followers would get bored. So, while you might have a favorite shot of your avatar, it’s important to change it up.
What does that mean? Well, you need to have different shots, different poses, different accessories, and different backgrounds. It might take some time and work to come up with just the right image (and a clever tag to make any of your jokes really pop), but the end result is that you’ll get more attention from your audience. Novelty is always welcome, and as long as you keep your content fresh with bitmoji, instead of letting it go stale by relying on the app to fill in the cracks in your snap schedule, you’re likely to see some really positive results from its use.
Don’t Use Them Too Often
If you’ve built your audience with product demonstrations, and your own, unique imagery, then that’s what your followers are tuning in to see. While adding bitmoji to your posts on occasion can spice things up, remember that it is a spice. A little bit of salt in a dish can make it better, but too much can make it unappetizing. So make sure you find the right balance, because it’s better to have too little of a spice than too much. You can always add more, if it turns out you need to.
For more information on how you can get ahead on social media in general, and on Snapchat in particular, all you have to do is contact us today!
Snapchat is still relatively new and evolving. Nevertheless, it’s one of the social media platforms you want to make sure you establish your business on and use frequently. Of course, you don’t want to Snapchat with yourself, so here’s how to gain followers on Snapchat.
Advertise Your Snapchat Everywhere
Make sure you include your Snapchat in your email signature and on all your social media bios. When someone goes to your pages, they should find your Snapchat quickly and easily. In other words, make sure you don’t hide it and you add your precise information. This is important because people won’t go out of their way to search for it.
Customize Your Snapchat
Don’t forget to fill in and complete your entire Snapchat bio. This includes adding an engaging picture of yourself or something representative of your brand. Change up the code’s color too. Make it look really colorful and engaging.
Share Your Snapchat on Other Social Media Platforms
You never want to just post your code by itself. Instead, make sure you tell people what type of content your followers should expect to find on your Snapchat feed.
Tell Your Customers What to Snapchat You
Regardless of what platform someone finds your brand on, they should read something by you telling them to Snapchat you. Use a code word in this directive so that when they Snapchat you, they tell you this word (e.g. poo) and you can then track your engagement on these various platforms. The trick here lies in using a different code word for each social media platform so it’s easy for you to track.
Announce an Upcoming Snapchat Story
Let your audience know the day before you launch a major story. By building some tension and letting them know a major story is coming, people will want to pay closer attention to see what you’re about to say. When you finally announce your story, keep it short. Not only does no one want to sit through a 5 minute story, but Snapchat is also known for eating data. This is also why you’ll want to pre-load stories that are between a minute or two long on your cell phone so you can quickly upload them.
Advertise Snapchat on Facebook
Create an interesting ad with either your Snapcode or your Snapchat URL (https://www.snapchat.com/add/yourusername) in it. This ties into telling your customers what to Snapchat you so you know precisely where they found your Snapchat information. By doing so, you know what marketing channels are actually working for your Snapchat. BUT you should also include a well written description and/or video that SHOWS the benefit of your Snapstories. You can also target your advertising so if you are into cooking or fashion or tech, you can ONLY have those people on Facebook who are interested in those areas see you ad.
Utilize Influencer Marketing
Pay someone on Snapchat or Instagram to give you a shout out to their followers. If you can’t afford this, then barter for this kind of shout out. Sometimes what works well is simply offering to give them a shout out on another social media platform where you have a substantial following and they need more followers.
You can also find other snapchatters at your “Level” of followers who snap about complimentary topics to yours and do shout outs to each other. Futhermore, you can enage in Snapchat “Take Overs” and literally snap from other snapchatters accounts.
Create Good Snapchat Emotionally Engaging CONTENT
Make sure you create good content, which means it’s either funny, emotional or informative. Your goal is to make your viewer react audibly to whatever you Snapchat. This is important because, more than likely, they’re not alone in the room when they receive your Snapchat. As such, the other person will want to know what’s going on. This will result in them adding you to their Snapchat too, thus you’ve just received yet another follower without hardly any work. If this isn’t great news, what is?
While these ideas will help get you going on Snapchat, you probably still need some help. If this is true for your business, make sure you contact us. We’re here to help!