Snapchat, despite how simple it is as a social media platform, has a massive reach. On any given day, the site’s content reaches 41 percent of everyone between the ages of 18 and 34 in the United States. That’s millions of eyes, all of them tuning in to see what this website has to see, and internalizing the content it creates. That is no mean feat. If your business wants to tap into that audience, it’s a good idea to create a Snapchat account, and to try to get followers to pay attention to the photos, video, and other content you’re creating.
If you want to take a shortcut, though, Snapchat does have an advertising option businesses can invest in.
How Does Advertising on Snapchat Work?
Snapchat has a variety of options available when it comes to advertising on their platform. The most common option used by businesses is a full-screen, 10-second ad that runs before the regular content a Snapchat user is viewing. This is not dissimilar from how YouTube runs a short ad before monetized video content. However, with Snapchat, the videos are short and punchy enough that there’s no need to skip the ad to get to the (often equally short) content which is being shown. The difference is that with Snapchat ads, users have the option to swipe up to see more, giving them an immediate option in the event your ad catches their attention.
Does that work? Well, according to Snapchat, the swipe-up rate is about five times higher than the click-through rate on ads hosted on competing platforms. That’s pretty impressive by any standard.
Video ads aren’t the only options advertisers have on Snapchat, though. Geofilters are another option, and they’re often considered less intrusive than full-screen ads. the way it works is that you create a tiny piece of art, and when someone takes a snap within your area, the geofilter allows them to add a location. This allows you to layer on an ad that doesn’t look like an ad, potentially reaching millions of Snapchat users.
Lastly, one of the more unusual ad options companies have is to create a sponsored lens. These lenses allow users who are taking pictures of themselves to add unusual effects to their pictures. Maybe it makes them look like a rock star, or turns their head into a taco. While they might seem whimsical, and even silly, these lenses can be hugely popular. And when a lens gets popular, the brand it’s attached to receives a lot of attention. Attention that often turns into social media activity, and which can be exchanged directly into more business.
Which Snapchat Ad Is Right For You?
If you want to advertise on Snapchat, but you’re not sure which option best fits your brand’s needs, that’s okay. The same team that creates Snapchat’s other products also works on ads for their clients. So all you have to do is reach out to the site, and make it clear you are interested in advertising with them. Once your intention is clear, the site will help you design your campaign, and explain the options you have available. They’ll even make recommendations based on your needs.
That’s probably the most important thing you need to know if you’re going to advertise on Snapchat; you don’t have to do it alone. Even if you’re relatively new to the world of social media advertising, and even if you don’t have a team of graphic designers and videographers, that’s no reason not put yourself out there for the millions of people who use this site to see.
For more information on how you can best use Snapchat for your business needs, simply contact us today!