What Snapchatters Need to do to Monetize Their Following

What Snapchatters need to do to monetize their following

So, you’ve finally done it. You got onto Snapchat, and through a combination of dogged determination, an eye for detail, and being entertaining as hell, you’ve managed to put together a following. Maybe it’s a few thousand followers, or tens of thousands of them, but you want to take that following and turn it into an income stream. That’s easier said than done, since Snapchat as a social media platform isn’t geared toward making its users money. That doesn’t mean you can’t monetize it… you simply have to get creative with how you go about it.

What Snapchatters Need to do to Monetize Their Following

It would be great if all you had to do was send your pics and videos to your followers, and get ad views every time someone looked at your content. That isn’t how Snapchat works, though, and that’s not what the platform is about. So, making money on Snapchat itself isn’t really an option. What you need to do is think of it as the megaphone you’re using to get the word out to your following.

The easiest way to monetize your following, then, is to direct them toward another location where you do make money off your traffic. For example, say you have a YouTube channel. If you come out with a new video every week, you could take a sample of that video, and shoot it out to your Snapchat following. If they see it, and are intrigued, they might also follow you on YouTube. Even if they don’t follow, viewers who click-through will still give you traffic, and that will mean more ad revenue for you.

Perhaps you don’t have something like a blog or a video channel that makes you money, though. You’ve put all your effort into Snapchat, and that’s why you have a following. Well, you still have options for monetizing it.

For example, you could start a Patreon. Patreon is a crowdfunding site that allows people to become patrons of creators they like, just like in the old days. The difference is that, with Patreon, someone can give as much or as little as they can afford. So, for example, you might declare that every Friday’s video post is a paid post, while all your other posts are free. You would then ask your following to please fund and support you so you can keep shooting the pics and videos that they’ve come to expect from you.

Are There Other Solutions?

If you have a following, no matter what platform it’s on, there’s a way to monetize it. The question is what you’re willing to do, and how creative you’re willing to get, when it comes to your efforts to turn a buck?

For example, if you have a truly large following, you might be able to get a sponsor. A sponsor will pay you to create content that mentions them, because they know your audience will see your content, and that they trust you. By giving your recommendation, the sponsor buys good will from your following. The hope is that the good will may lead to purchases in the future. If you sell a product, whether it’s books, makeup, or something else entirely, you can leverage your Snapchat following by sending them short-term discounts, and giving them special offers so they’re more likely to buy from you, and to buy quickly.

There are all kinds of ways you can make money from a Snapchat following. Just remember not to lose sight of how you developed that following in the first place, and what they expect of you. For more information on how to monetize your Snapchat, simply contact us today!

The King Of Snapchat Influencers: Lessons For Brands From The DJ Khaled Phenomenon

Top Influencers on Snapchat

When it comes to tracking visitor information and statistics, Snapchat is more opaque than other social media services. For example, unlike Youtube, you can’t see how many followers someone else has. So it’s hard to say who holds the overall Snapchat records for reaching certain statistical thresholds, but it’s very likely that producer/radio host DJ Khaled was the fastest to hit the double-digit millions of followers when he racked up 20 million in his first month on the platform in late 2015. As of right now, he’s at the top of the Snapchat world, with only reality TV sensation Kylie Jenner as a rival in sheer view count. And though he doesn’t have any known formal relationships as a Snapchat influencer with any brands, when he name-drops a product there’s a massive spike in sales.

Khaled was famous prior to his Snapchat debut, but he wasn’t a household name. He started his career as a radio DJ in Miami in the late 90s, making contact with rising stars of the time like Li’l Wayne and Birdman and helping them to get airplay. His musical debut was in 2006, and with only his second album he was drawing guest appearances from prominent rappers like Rick Ross and Akon. His first major hit, “”We Takin’ Over”, came from his second album and hit #28 on the Billboard 100 in 2007. While continuing his music career, he would also become the president of the Def Jam South label in 2009.

While he was certainly well-known among aficionados of rap and hip-hop, he gained much wider internet celebrity when he debuted on Snapchat with his “Keys to Success” series. These short videos follow a formula in which Khaled gives general life advice, sometimes comedic in nature, sometimes earnest. The rampant popularity of the formula may be a little baffling to some, but it has been a runaway hit with Millenials. A big key to DJ Khaled’s own success was that celebrities with much more clout than him (like Justin Bieber and Jay-Z) quickly took a shine to his videos and helped to spread them around to their own followers. Khaled thus quickly became something of a living meme, a life coach who dispenses bursts of sometimes nonsensical advice based on his everyday activities.

Many of Khaled’s snaps are simple; he’s often seen just puttering about his house, doing things like watering plants or making a bowl of cereal, but always with his goofy sense of humor and one of his now-famous catchphrases attached to the activity somehow. He periodically goes on adventures, like the time that he went out on his Jet-ski a little too late in the afternoon and nearly got lost at sea as the sun was setting, or when he got into an accident in his Ferrari while in the middle of Snapchatting. But the appeal seems to be mostly driven by his personality, which enables him to get millions of views doing nothing more than shooting a bowl of apples in his house and attaching one of his now-famous captions to it.

What makes Khaled’s Snapchat work initially seems to be antithetical to traditional marketing, because it’s genuine and spontaneous almost to a fault. There really doesn’t appear to be anything planned out about this or any major overarching branding strategy here; Khaled just hits the record button when he feels like it and is Khaled for about 10 seconds. The chances of a business inorganically replicating a phenomenon like this is very, very small. But that doesn’t mean businesses aren’t seeing serious benefit from the phenomenon; just ask startup sandal company iSlide, who saw their sales increase hundreds of times over when Khaled took a shine to their product and started gifting their sandals to his celebrity friends. Brands that can identify an up-and-comer with the same sort of appeal can potentially ride the rocket to similarly amazing increases in sales.

Looking for assistance with your social media strategy? Contact us to learn how a Stern Storming session can help your business and to get a complimentary SEO tip sheet!

Snapchat Tips You Can’t Live Without

Snapchat Tips You Can’t Live Without

When you’re on Snapchat, you want to be sure you are doing as much as you can on it. This includes establishing a large following, posting content that people actually care about, and monetizing your following whenever you can.

There are some Snapchat tips below to help you out every step of the way.

Have Fun on Snapchat

When it comes down to it, you should be having fun on social media and Snapchat allows you to have a whole lot of fun. You can take a few days off from snapping because it comes down to posting engaging, high quality content.

Stand Out in your Snapchat Stories

Figure out a way to be different from what everyone else is doing, regardless of whether you are shooting from different locales or posting unusual content. A bonus tip is to use visual aids when you are really thinking outside of the box to help your followers gain some kind of point of reference.

Don’t Care about other’s reactions to your Snapchat Stories

One of the best tips is to not care that you are on Snapchat. Let people judge you because in the end, you’re going to have the last laugh. Go ahead and pull out your phone in a crowd of people and snap some photos to be able to post.

Be Consistent in your Snapchat story content

Once you have found your voice on Snapchat, be consistent with it all. You should also be sure that your content is consistently posted so people can be on the lookout for when they are going to see more of you.

Share Your Snapcode

That Snapcode of yours should be everywhere. The only way for people to follow you is with that code, so you might as well get it anywhere and everywhere you can think of. Once people learn that you are a consistent snapper and have great content, they are going to want to follow you – and tell other people about you as well.

Show Your Face. You are after all the hottest person you know on Snapchat!

Don’t be afraid to show your face because it shows that you are human. It’s a great way to make sure that your personality shines through all of the content. No one wants to follow a business, they want to follow a real person, so go ahead and show people what you look like.

Tell a Story and plan it out a bit.

Focus on a two to three minute story every time you decide to Snapchat. This is a storytellers platform, so treat it more like a vlog than a tweet. Don’t post random content because it’s not the platform for it. Instead, tell your audience a story through your snaps as that will help them to stay engaged – and follow any call to actions that you may throw in there from time to time.

Follow Others on Snapchat

The reality is that there are always going to be more influential people than you on Snapchat and these are the people you should be searching for and following. Go ahead and see what kind of content they are posting and take cues from it. Don’t copy it of course, but put your own spin on it.

Move Around…But Not Too Much

Finally, you want to move your camera around to be able to get some different angles from time to time. This will ensure you are never too boring. Think about bending your wrist to get a cool new angle when you’re at a fun location. If you’re going for video, though, be sure to stop when you’re talking so you’re not getting your viewers dizzy.

Have fun with Snapchat and be sure you have a definitive voice so you can let your brand shine and gain followers.

I can help you develop you Snapchat story strategy and monetize your following. Let’s Go Stern Storming.

Would you like to work with one of our Snapchat Influencers to market your brand? Call 303.353.4354

If you are a company or a Snapchatter, I would love to work with you in an intensive brainstorming session to develop your company's Snapchat strategy. I will also teach you techniques for mastering this amazing and engaging platform for your business.

Learn more about how you can use Snapchat to market your business here

Call 303 353 4354 and go Stern Storming with the CEO of Stern Inbound Marketing, Darrell Stern.

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What Snapchatters Need To Do To Monetize Their Following

What Snapchatters Need To Do To Monetize Their Following

Snapchat is a great social media tool, and you can also use it to monetize your followers. After all, you have worked hard to get the following that you have. You might as well put it to good use, though there are some tips and tricks to help you along the way.

In this blog we are assuming that you run some sort of online business, and these tips are meant to bring your Snapchat followers to the world of your Inbound Marketing landing pages.

In another article we will discuss those Snapchat personalities whose sole business IS their Snapchat stories.

Share Your Link In Your Snapchat Stories

Sharing your link while snapchatting is a great way to monetize your following. This is not something that you want to do all the time because you don’t want to push your website down people’s throats. However, the only way for people to visit your site is if they know what the URL is. Drop it from time to time so people know how to continue to follow you.

You can share the link of your website or provide a description of the product or service that you offer. As to how often you do it, it all depends on the amount of snapchatting that you do. If you send 10+ snapchats a day, maybe do it once a day. Just be sure that you are focusing more on building your following than selling your product, otherwise you will lose the followers you worked so hard to get.

If you get tired of sharing the same link, remember you can always share expiring discounts and promote any of your affiliates.

Send an Invitation To Your Newsletter

It can be frustrating to use social media, including Snapchat, where you cannot always get people’s contact information. You can rectify this by sending them an invitation to your newsletter. Go ahead and drop the link where they can sign up by using Mail Chimp, Constant Contact, or any other subscriber tool that you use. This way, you are sending them away from Snapchat and to your newsletter, at least temporarily.

You can then capture their information and stay in touch with them on a more frequent basis through your newsletters. It is within your newsletters that you can then begin to monetize a little bit more effectively. This should be done periodically so that you can continue to get your current followers into your newsletter – and sharing benefits as to why people should do this won’t hurt, either.

Market within your Snapchat Videos and Stories

You’re posting photos and videos of all that’s going on with your life. Since your business is part of what’s going on, there’s no reason not to share that with people, too. Take a photo of a product that you have available or take a video of a service that you offer. Then, casually scan to a business card or banner where there’s more information. This allows those who are interested in what you have to know exactly where they can go in order to get more information.

Post Your Snapcode in your Snapchat Story

Be sure to post your Snapcode everywhere you can think of, too. This will allow you to get a constant flow of new followers so you can be sure to continuously monetize. The code can be placed in all of your other social media platforms. People you meet in real life can take a photo of your code in the here and now to follow you as well. This means you can go ahead and include your code on flyers and anything that you do offline.

It all comes down to being creative. Once you have some followers, figure out ways to get them to follow a call to action. Just be sure never to stop producing engaging content that caters to your audience.

AND…

Ask A Question And Have Your Followers “Snap You Back”

The most powerful tool in any inbound, content and social media marketing is to ASK a question. Marketing is the art of starting meaningful conversations that lead to relationships, and some of those relationships lead to sales.

Simply saying, “If you have questions about this Snap me back” will allow people following you to hit the chat text at the bottom of your snap and respond with a chat message. Then, you can continue the conversation and hopefully form and new relationship and hopefully a sale.

Find out more about how to monetize your following go Stern Storming with “Scooter Computer.”

Would you like to work with one of our Snapchat Influencers to market your brand? Call 303.353.4354

If you are a company or a Snapchatter, I would love to work with you in an intensive brainstorming session to develop your company's Snapchat strategy. I will also teach you techniques for mastering this amazing and engaging platform for your business.

Learn more about how you can use Snapchat to market your business here

Call 303 353 4354 and go Stern Storming with the CEO of Stern Inbound Marketing, Darrell Stern.

Sign Up For Our Snapchat Advice and Tips Email:

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5 Effective Ways Brands Can Use Snapchat

5 Effective Ways Brands Can Use Snapchat

Would you like to work with one of our Snapchat Influencers to market your brand? Call 303.353.4354

If you are a company or a Snapchatter, I would love to work with you in an intensive brainstorming session to develop your company's Snapchat strategy. I will also teach you techniques for mastering this amazing and engaging platform for your business.

Learn more about how you can use Snapchat to market your business here

Call 303 353 4354 and go Stern Storming with the CEO of Stern Inbound Marketing, Darrell Stern.

Sign Up For Our Snapchat Advice and Tips Email:

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6 + 4 =

Go Stern Storming With Darrell Stern To Develop Your Snapchat Social Media Strategy

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