So, your business finally decided to join the bandwagon, and get onto Snapchat. You’ve been at it for a while now, and you’ve managed to get a bit of a following. You show your products, give live updates while you’re at trade shows, and you let people know whenever something odd or unusual happens at the office. That time a cat wandered in and waited for service? Solid gold. Your manager showing up dressed as a zombie when it wasn’t Halloween? A solid silver. If you’re starting to run out of content ideas, or you just aren’t getting the same flare that you used to, then you might want to consider looking into bitmoji to add a little flavor to your schedule.
What is a Bitmoji?
What is a bitmoji? Well, it’s an app that lets you create a personalized avatar of yourself (or anyone else at your office) that you can include in your snaps. It’s a lot like turning yourself into a mascot, or a comic book. You can then include this avatar in your snaps, shooting it out to your followers as a way to get a quick laugh, or if you want to make your avatar the ambassador of a particular kind of snap.
For example, say that every Friday you sent out promo codes to your followers. Instead of an accompanying picture of the intern, use a bitmoji. This immediately identifies the kind of content your viewers are seeing, and it differentiates it noticeably from other sorts of content you post. Which is not to say that if you’re using bitmoji that you should only limit it to one kind of post, but if you’re looking for a way to differentiate one kind of snap from another, that’s a good way to do it.
The key when using bitmoji with your snaps is to be sure that you aren’t just sending the same image over and over again. Just like if you took the same picture, in the same post, with the same expression, your followers would get bored. So, while you might have a favorite shot of your avatar, it’s important to change it up.
What does that mean? Well, you need to have different shots, different poses, different accessories, and different backgrounds. It might take some time and work to come up with just the right image (and a clever tag to make any of your jokes really pop), but the end result is that you’ll get more attention from your audience. Novelty is always welcome, and as long as you keep your content fresh with bitmoji, instead of letting it go stale by relying on the app to fill in the cracks in your snap schedule, you’re likely to see some really positive results from its use.
Don’t Use Them Too Often
If you’ve built your audience with product demonstrations, and your own, unique imagery, then that’s what your followers are tuning in to see. While adding bitmoji to your posts on occasion can spice things up, remember that it is a spice. A little bit of salt in a dish can make it better, but too much can make it unappetizing. So make sure you find the right balance, because it’s better to have too little of a spice than too much. You can always add more, if it turns out you need to.
For more information on how you can get ahead on social media in general, and on Snapchat in particular, all you have to do is contact us today!
Snapchat, despite seeming like the sort of fad that would come and go like a leaf on the wind, is proving it has staying power as a social media platform. While many of the rules of social media etiquette still apply to Snapchat, if you want to increase your followers on the site, then it pays to check out these tips for extending your reach.
5 Ways to Gain Followers on Snapchat
Method #1: Put Your Snaphandle Everywhere You Can
The first key to getting more followers is for people to know who you are, and how they can find you. That means putting your Snapchat handle (Snaphandle for short) everywhere you can think of. It should be on your business cards, on your YouTube channel closer, prominently featured in your other social media profiles, mentioned on your blog, and even in your email signature. You cannot put it in too many different places, if you really want potential followers to see it, and to follow you.
Method #2: Intrigue Viewers
A picture is worth a thousand words, and pictures are primarily what people come to Snapchat looking for. So, if you’re going to post up your Snapchat code, make sure you include a description of the sort of content your viewers are going to see. And not just a garden-variety text block, either. Make it intriguing, and unique. Don’t just tell people you put up calming photos of nature. Tell them you’re a natural treasure hunter, and that you share the bounty you find with your followers. It’s all in how you present yourself, your content, and your page that will get people to click-through to find out what you’re doing. While not everyone will stay after that initial glance, getting people through the door (so to speak) is key to adding more followers.
Method #3: Build Your Tension When it Comes to Stories
If you’ve got a big story coming, don’t just dump it all out and hope people pick up on it. Do a little lead-up. That cliffhanger can make people wonder what’s coming, and oftentimes they’ll become your followers just to make sure they’re not out of the loop. If your story is good, and it comes with all the impact and gravitas that your lead-up would make people expect, then it’s likely some of those short-term followers you made will stick around to see what else you do.
Method #4: Encourage Engagement
Social media isn’t a billboard for you to post on, and hope for the best. Rather, it’s a forum for you to talk to your followers, and for your followers to talk back to you. So you need to give your followers specific instructions for how to engage with you. It might sound dictatorial, but people respond a lot better to specific instructions than they do to general requests.
Method #5: Embrace The Power of Reddit
Reddit is one of the biggest websites on the Internet in terms of traffic and attendance. Not only that, but it has a subreddit specifically geared toward Snapchat. If you post there as little as once a week, you will begin to grow a reputation/following among the regulars. And that can be a big benefit for you, especially if you’re trying to get your message out to the biggest possible audience you can reach, in hopes of attracting some lifelong followers.
These are, of course, just some of the most basic methods you can use to attract followers to your Snapchat. If you’re looking for additional ways to get people to check out your page, and become regular followers, then all you have to do is contact us today!