Kyle Coghlan | ProducerKCM
Kyle is a very active and talented content creator who has worked with amazing companies to create Snapchat stories.
He has some great advice below in our interview with him on how to launch and expand your Snapchat channel, and his work in video and Snapchat story-telling is astounding.
We sat down with Kyle to discover how Snapchat has changed his life and his business.
SCSMM: How did you first discover Snapchat?
I found it a few years ago on the app store, was curious to see what it was – and have become addicted to creating stories ever since!
SCSMM: Why do you think Snapchat has taken off?
It’s probably the most authentic social media app out there, therein lies it’s greatest and fundamental success – everyone can be themselves without the need of additional editing. Views/followers and likes/loves aren’t made public, contrary to how every other social media app is.
SCSMM: What do you like to Snap about?
I produce weekly themes – On Monday’s I have a very popular story called, “Guess That Movie Monday,” where I reenact famous movie lines and my viewers guess which movies they are. I’m also one of the only Snapchatters to fly drones, creating a story out of the footage- I do one drone story per week. I’m a licensed commercial FAA drone pilot in command as well (can provide proof of licensure). In between those themes I do vlogs of my daily life, and show behind-the-scenes of my drone productions.
SCSMM: Why should everyone follow you on Snapchat and watch your stories every day?
I’d like to think of my stories as different from the rest — which is marketing 101. I’m differentiating my content from everyone else so I stand out compared to the rest. Especially with my drone stories, no one has been able to produce one’s like I have. Aside from that, I’m a positive and energetic individual with a lot to be thankful for.
SCSMM: What would you recommend someone do just starting out on Snapchat?
Just start documenting whatever it is you’re doing. You can of course create creative stories, but at the beginning – keep it simple and be yourself. Show who you really are – the rest will fall into place.
SCSMM: Have you ever been hired to represent a brand or product on Snapchat? If so which ones and what was your experience like?
I’ve worked with the AdCouncil and NowThisNews creating content for those two brands on my channel. It was an enlightening and positive experience to create a story for those brands, looking forward to doing more work – especially with my drone!
SCSMM: How do you develop your Snapchat stories? Are the spontaneous or do you plan them out?
Guess That Movie Monday and my Drone stories are planned out – the vlogs and behind the scenes are not. I like to have a mixture of planned/unplanned stories throughout the week to keep it interesting.
SCSMM: What else do you do? What is your business?
I started my own LLC, KCM Productions LLC (www.kylecoghlan.media) where I provide social media consultations, content creation, and management for local businesses in Minnesota. I’ve also taken up a temporary position creating social media content for a local boutique liquor store and also flying my drone surveying at manufacturing plants for a local engineering company. As mentioned above, I’m a certified FAA licensed drone pilot with liability insurance during the flight as well.
SCSMM: How do you think Snapchat has helped your life and business grow?
Honestly it’s helped in many ways I wouldn’t have imagined – I’m blessed that Snapchat is an app I can be a part of and share my life, stories, and aerial footage with the world. I’ve created a lot of great relationships with other fellow creators and it’s so great to be a part of a caring community.
SCSMM: How is the Snapchat community different from other social networks?
Aside from what I mentioned above, it’s an authentic group of folks who really care about each other – I believe this is all due to the fact that there’s no likes/loves and views are made public — it’s truly a network of people just creating, without all that other junk that can take away from the creators and content as a result.
SCSMM: Who are YOUR favorite influencers on SnapChat?
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If you are a company or a Snapchatter, I would love to work with you in an intensive brainstorming session to develop your company's Snapchat strategy. I will also teach you techniques for mastering this amazing and engaging platform for your business.
Learn more about how you can use Snapchat to market your business here
Call 303 353 4354 and go Stern Storming with the CEO of Stern Inbound Marketing, Darrell Stern.