String Story The Interview With THE Snapchat Business Leader

String Story The Interview With THE Snapchat Business Leader

String Story | Influencer and teacher

snapchat influencer string storyI fell in love with this quirky geeky Snapchat influencer right away because of her tenacity for teaching business on Snapchat.

From launching her own E-Book and almost immediately MONETIZING her Snapchat following, to launching the best online course for Snapchat I have ever seen, String is always on the move teaching us how to do our business BETTER with every new snap story.

Since String is in Australia, she always begins with the clever “its string from the future” because most watching her in the US and Europe are seeing her SnapStory today when to her it is already tomorrow. And a true futurist she is at that!

We sat down with String to ask her why she thinks Snapchat works for business, and what to expect in the future.

Darrell Stern:  This is Darrell Stern. The CEO of Stern Inbound Marketing, creator of Stern Storming which is a great way to market your business using the benefits not the features. I’m here with one of the top innovators on Snapchat, in social media, in the world, Suzie otherwise known as String Story. Thank you for joining us.

 

Suzie:              Welcome to the future. I always like to say that.

 

Darrell Stern:    Welcome. Yeah you like to say that.

 

Suzie:              I’m like 18 hours ahead of San Francisco and way ahead of you guys when it comes to America. I’m joking but in terms of time I am 18 hours ahead of San Francisco.

 

Darrell:            You are way ahead of the entire American people and everything. I agree. So, its 3:37PM here in Denver, Colorado. What time is it and day is it over there?

 

Suzie:              Saturday, 9:37AM.

 

Darrell:            Wow. That is crazy. You’re like a full day and a half, and a day away. That’s incredible. So how is tomorrow going? Did we make it through the day?

 

Suzie:              Oh, you know, you’ll survive Trump.

 

Darrell:             Does the earth still exist tomorrow? All right. So, what I want to do now. A lot of people are talking about interviews with Snapchat and all that and about it but I wanted to interview you about some other things such as before Snapchat, before this all came along in the way that you could broadcast yourself this way what was your life like? What were you doing? What were your hobbies? Were you in school? You know what was your life like this Snapchat explosion happened in the past couple years?

 

Suzie:              Well, I guess I had been on video for quite a long time. I call myself a curious kid of the future. So, more ways to snap the latest technology, social media, and communication and I think I realized that I loved video and communication with people generally because I always was a people’s person from the very start. At a young age I always felt like I needed to connect with people. I feel that more of our technology is moving rapidly. Internet has moved so much that the combination of mobile phone and internet has created Meercat, Periscope, and you know Snapchat now. So, I think I kind of like started loving video was when Meercat first happened. Which was this mobile livestreaming platform and before Periscope existed and I gained 44,000 followers. It was like holy crap.

 

Darrell:            Holy crap exactly. Exactly.

 

Suzie:              I must be doing something right. Then he died.

 

Darrell:            So, you’re a natural at this. I mean when you get on camera you smile, your personality and all that, but are you on the inside? Are you an introvert? Would you consider yourself that or an extrovert? I mean in your life are you more of an introvert and then you have to say all right, I’m going to broadcast now and go out? Or are you an extrovert? Do you just love to just turn it on, turn on things and start broadcasting?

 

Suzie:              Well, I didn’t even like the camera. I just liked connecting with people. I have to say I have both.

 

Darrell:            Got it.

 

Suzie:              A combination of introvert and extrovert. I love hanging out with people. If you chucked me in the middle of nowhere I’d probably survive. As an introvert, I like going and doing stuff by myself. I like eating by myself.

 

Darrell:            Right.

 

Suzie:              I like going to the movies by myself. I don’t mind travelling by myself. On TV camera, I have to show my extroverted personally I guess.

 

Darrell:            Right. When you’re on camera you are ready to vroom. So now that you are a consistent, constant creator and you were before, and now especially on Snapchat. Is it still fun? I mean is it just part of your life now to do this? I mean obviously, it is your career and your job at the same time. Or are there some days when you go you know I got to get away? This is my introvert time. Like I don’t want to do this. Do you feel like guilt about that? Or do you say you know what it’s okay they can wait? It’s me time. I want to pause this.

 

Suzie:              Yesterday I went out to dinner with one of my oldest friends. Like I knew him since I was 15. So, it’s a 22-year relationship. He goes to me and says I don’t even get what you’re doing literally.

 

Darrell:            Right.

 

Suzie:              I was like I don’t understand Snapchat. Then he said but I’m watching you grow and I’m so proud of you from what you’ve achieved because you’re an amazing story teller. I’m like thinking hallelujah. You know he said I’m a story teller.

 

Darrell:            Yeah. Exactly.

 

Suzie:              I’m going to continue creating content. You know I feel like you’re one of those top people and you don’t even realize. So, I’m really proud that like someone who followed my project, he doesn’t get what I’m doing, but he knows that I’m a story teller. Even if Snapchat dies, all the skills that I learned from Meercat, Periscope, that has been transferrable. I’m one of those types where… Go ahead.

 

Darrell:            Right. So, that’s an important point because some people that I see they seem to be really, you know, attached to being – You know if Snapchat star, or Snapchat super star, or Snapchat influencer and you would say as you’ve seen Meercat, and lab, and these other things come and go. Hey wait a minute you’ve got to be ready to take your talents on to the next platform because it’s you, right? That’s talented at giving stories and you know that and you use that. So, that is transferable, right?

 

Suzie:              Also, the way I formatted my shirts is really important because a lot of people don’t realize. It’s like you have to deliver a shirt. Regardless of what it is if you provide value whether it be here, the hat, or the hip pocket you still have to provide some kind of value and entertainment.

 

Darrell:            Got it. So, when you decide to get up in the morning and make a Snapchat story is it like a morality play? In other words, what I’m getting at is you know that there’s a moral at the end. Like this is the lesson I want to teach everybody. So, I’m going to kind of work backwards from that and kind of plan okay this is how I’m going to get to this main point. Or is it more like it just flows as it flows and then you realize “Oh, okay guys. Here’s the conclusion of it”? Like how much planning is there? Or is it just kind of like it flows, and it comes out, and you wrap it up, and there you are?

 

Suzie:              I’m a planner. I have to say. [Crosstalk][Inaudible][06:52]

 

Darrell:            Yeah, I figured as much. Right.

 

Suzie:              Otherwise I don’t know what to say or what the conclusion is. You can tell when I’m doing like my usual just go with the flow days and you can also tell when I’m providing super high concentrated value in terms of content. People love – I think just the other day I had like 500 screenshots on a Sunday.

 

Darrell:            Wow. Wow.

 

Suzie:              I don’t think I realize… The way I treat Snapchat these days it’s an interactive TV show. So, they are interactive at the intro slide because on Snapchat – You can’t even do that on-Screen Stories. There are no screenshots. Only Snapchat has that capability at the moment. Everyone calls it the creep factor but I have to say that it’s the most underutilized tool on Snapchat that people should utilize as a business tool, as a personality tool. You could play games with it. You could use it as reference point. You could push traffic. You could do a lot of things with screenshots and a lot of people don’t realize that.

 

You can you know introduce an influencers or American Men people because you know how crap Discovery is and then you can recommend six awesome snappers or something like that. People are just like I need to find really good snappers and then just like screenshot the hell out of it. I’m always parading other people because I believe that you know for you to succeed you have to make sure that the platform is sustainable. Otherwise you’re the only one promoting itself. You’re saying that you know there are many other good content creators. Three percent of the world are content creators, you know just content creators.

 

Darrell:            Wow.

 

Suzie:              Like curators and students. So, you may as well utilize the platform for what it is.

 

Darrell:            Wow. That’s amazing. So, have you had times when brands or company’s or even another person has come to you and said I notice how you did it. So, you actually have a structure for shout outs. Like you say if you want a shout out you’re going to – You’ve organized it so well into a system because then you’re in control of it whereas I would imagine that now, I don’t know how many people watch your snapchat story a day or whatever, but you know you’re kind of bombarded. Like asking hey follow me, do this for me, can you like my whatever, or screenshot my thing. You’ve got it down to a system where there is an opportunity for that and you can say okay to do that, right?

 

To work with me and have a shout out you know you do this. Now has there ever been someone who has, or a company that has said well we want you to do this, and we want to pay you this money, and you have said you know what that’s not my audience? Like that wouldn’t appeal to them?

 

Suzie:              Yeah. I mean if you’re becoming like the ambassador for a brand or something you should make sure that your values align at least.

 

Darrell:            Right. You match their values right.

 

Suzie:              Yeah otherwise what’s the point? Like because you won’t convert anyone over to their brand at all. Also, I have really high standards. I won’t choose partnerships who aren’t really aligned with who I am as a person as well. It’s a choice I get because I would rather go for quality than quantity. I decided from very early on that I’d rather have really premium people around me or quality people around me. So, I attract the kind of vibe or the tribe that I want to associate with.

 

Darrell:            Got it. Okay. Now the name String Story. Did you change your screen into it? Or how did that happen? You just looked at it, you said wait I can make like string of a story? Like string story? It came to you and you named yourself that on Snapchat because its brilliant. How did you come up with that?

 

Suzie:              So, I graduated as an Interior Designer, practiced for a few years, and then I realized that I didn’t like working for the man. I want to work for myself and all of a sudden, I’m in a creativity satisfaction from the job results. So, I started to become Spider Woman on the streets. Creating strings, connecting peoples time and place together. I did that and excited. I was doing really well and then I realized that you know it didn’t work out because I wasn’t making much money from being an artist and I [Crosstalk][Inaudible][11:16] after that. I realized that people kept on coming back to me for social media and marketing advice. I realized that my skill sets as a connector were where the people continued and I’m doing it online. So, I’m connecting stories and trends online. So, String Story continued to stick. It’s not like I did something overnight. It was like a ten-year plan just to keep one personal brand.

 

Darrell:            Well, and it has a philosophical meaning to it. You know String Theory and subatomic, and we’re all connected to some kind of energy between us that connects us, and subatomic particles. You know what I’m saying. So, its brilliant because there’s a philosophy behind it that we all can tell these stories together and we’re all connected somehow you know through the universe and all that.

 

Suzie:              Yes.

 

Darrell:            So, what’s coming up for you? What’s next? Like I know you launched your online course. Its tremendous. It’s amazing, right?

 

Suzie:              Thank you.

 

Darrell:            What’s next for you? What’s coming up in the next couple of months?

 

Suzie:              Next couple months I’m writing a book. It’s called String Fried Chicken Story.

 

Darrell:            I love it. That’s brilliant.

 

Suzie:              If you follow me that I know I love fried chicken and it’s also because its visionary. You probably have seen my timeline. Its snapchat, snapchat, snapchat, fried chicken, fried chicken, snapchat, fried chicken, fried chicken, snapchat.

 

Darrell:            I noticed that. I noticed as I watch your story. Business, business, chicken, business, business, business, business, chicken, chicken. Yes. Now KFC. Now we have an American company from Kentucky. I’m sure you’ve heard of it that makes fried chicken. They have not approached you yet with all your mentioning of fried chicken?

 

Suzie:              Well, at the moment there’s mostly a fried chicken and beer trend and every time like someone goes out and eats fried chicken and beer they’ll take a photo and then send it to me. Once a week, if I count I have like ten photos and pings from fried chicken stories around the world.

 

Darrell:            Wow. Go ahead.

 

Suzie:              That kind of shows that visual branding is really important because even if they don’t understand what I do when they see fried chicken they think of me which is like an uncovered marketing.

 

Darrell:            You’re getting it to where yeah people think fried chicken and they think String Story. So, I got to get a bucket of KFC and go home and watch String Story. That’s it.

 

Suzie:              Yeah. Yeah. Go ahead.

 

Darrell:            I was going to say. So, I’ve now turned on musically and lively, right? What I see kind of, and there’s an important question, it kind of scares me because there’s younger and younger kids that are broadcasting you know themselves. Some of them already have like followings and all of this kind of stuff but to me, if I was a parent, I’m not a parent yet but if I was what do you think – You know what I’m getting at. Like the age kind of limit is for this kind of thing? You know that there is also a lot of adult things that you have to deal with you know if you’re broadcasting yourself and if you’re out there, and all the messages that you get, and that kind of stuff. Do you sense that? Do you see that? Or are you like wow let all these kids – I mean I think our next world leaders are going to be the social media star people coming up today. What do you think about that?

 

Suzie:              The pattern is that younger kids are so familiar with online and videos. My nephews only like a year old. He already knows how to pose like how to pose for photos already. His posing is much stronger than mine. The thing is I think these tools do come out. I do feel like if used in a positive way it does build up really strong presentation skills. It does build up self-confidence.

 

Darrell:            Oh okay.

 

Suzie:              That’s the positive side but the negative side is like there is a creep factor. Like someone could actually connect with these young kids and you don’t know who is behind that camera.

 

Darrell:            You don’t know who that is. Yeah, exactly. So yeah it goes…

 

Suzie:              What would I do is like I wouldn’t stop them from their story because it is a pathway to learn. Its video to tell their story or show, or develop their personalities.

 

Darrell:            Right.

 

Suzie:              I’d probably like help them recognize the red flags and say that these are the parameters that you should understand and how to deal with certain issues when someone trolls you. So how do you deal with that. Also, probably limit it as well. Don’t make them go on to something like – I understand the concept of going on vacation. So, make things like hey you can do that for like six hours at a time. It’s just not healthy.

 

Darrell:            Wow. So, with all of this going on and since Snapchat is so interactive and people look and react, you know, send messages with every ten second thing. How long does it take you to go through all the messages, and all the things that are going on? I mean is this now something where you have to say now I’ve done my story and maybe first thing in the morning I have to check all of these messages because you know how people are. If you stop responding, right? Or don’t respond at all to people they may go away. So how does that work in this world that you are getting so big? My gosh 1,000 chat messages could be waiting for you the next day.

 

Suzie:              It’s still scalable. I’m still able to do like chat with some really good people at the moment. I do have a fear of not responding back and I’ve noticed that sometimes I’ll only respond back with one little yes/no and that’s not really engaging.

 

Darrell:            Right.

 

Suzie:              I don’t know. Like I have to go through it myself but I’ve been feeling that once that happens I might have to find tactics – I’ve already thought of tactics already to deal with that already. Even if I…

 

Darrell:            Yeah.

 

Suzie:              Even if like one of the questions I get like ten times I probably would respond through the stories. It’s a way of doing things that is a lot more efficient.

 

Darrell:            Right. I mean eventually some people that blog and have the huge social media followings they actually have a company or someone helps them with that. You know helps them respond and all that kind of stuff. It would be interesting to see what happens you know in other words if people eventually do that and have other people help them with those kinds of things. So, you have been very interested, right? Right out of the bat here’s a Bitly link and I’m going to go – Like here’s a Bitly link to my eBook and you know go buy this. You’ve been one of the few people that I’ve watched that has a unique really like sharp business sense of this. Like right off the bat like here’s how we’re going to do it. I’ve done inbound marketing you know from social media or providing pages from the past since it began but how did you come up with that knowing how to do that? I mean was that something that you saw other people doing on other platforms and you said my gosh Snapchat, why don’t we just make a Bitly code and have them go buy my eBook through that? Like how did that come about where you realized wait this can be monetized. We can flow the traffic right through.

 

Suzie:              Like you do know that I run a social media and marketing business. So, for me sending the Bitly link is the fastest way to get out, also to train people on this is a web link.

 

Darrell:            Right.

 

Suzie:              Otherwise like String Story is something that everyone has to specifically to me and then I just push the traffic onto my website but the Bitly one does work. Another tactic that id been testing out and had a really strong conversion rate is what I call the Emoji code action. Like if you’re interested in having a link sent to you send me a fried chicken.

 

Darrell:            Oh, wow.

 

Suzie:              Like I’m reading the latest blog and if you’re interested send me a fried chicken. Like people just send me a fried chicken, then I send them the link to the blog and then you know like given them – Because Instagram is the hyperlink where people push towards traffic and stuff like that already. Snapchat does have that but people don’t utilize the messaging side as part of the business as well. I’ve done that and the amount of people that want to join me that is an everyday challenge is amazing. So, I’ve been pushing the traffic to my Facebook so that people could organically like my page at the same time as all that. That’s grown as well.

 

Darrell:            Right. So, you move it. We’re always trying to move people then from platform to platform so that we can communicate with them in different ways using different things and all that. That’s amazing. So, what was your favorite, not even maybe on Snapchat, but what’s your favorite company that you’ve worked for? Your biggest success story where you’ve helped someone else with social media. What was that like? What was the success like?

 

Suzie:              I’m thinking for some reason the one that I’m looking most forward to is the Pause Festival that is coming up in a couple of months. Where I actually utilized my skills as a producer and saying these are things that you could do to help, promote, distribute, and grow your channel.

 

Darrell:            Wow.

 

Suzie:              So, I already have like some good opportunities coming my way. In Australia Snapchat isn’t that popular or utilized for business. So, I have like a true opportunity to say hey this is what is happening at the moment. You should get interested in my cause and then we can have a discussion about it because it’s really hard to have a conversation if you don’t understand the basic dynamics of Snapchat. Sometimes they don’t [Crosstalk][Inaudible][21:20].

 

Darrell:            Exactly.

 

Suzie:              They do understand that it is a great channel for personal branding or humanizing a brand.

 

Darrell:            Wow. So, how, in the business side of it people have started to approach you and want you to do different things. How did you start to set the price? The reason why I’m saying this is because some Snap chatters who are huge, and they’re artists, and this and that, and they say that they’ve worked with brands and stuff but they don’t seem to have that business sense you know what I’m saying? To monetize it, to give themselves a value, to understand that you know how to do that how to make a deal in all of that. Did that just come naturally to you? Or like I always say you can always come down in price but you can’t go back up. So, did you take the leap of faith the first time you know something bigger happened and say well, bam. These are how many followers I have you know $5,000. I mean did you just say confidently a high number and it worked? Or you know what I’m saying.

 

Suzie:              Yeah. If they’re a business person, they won’t negotiate regardless. That’s what I learned. You know if you believe in your skillsets so strongly but you have to always set a framework. Like this is who I am, this is what I can deliver, and when I deliver it this is how much I expect you to pay. If I don’t deliver it, I will like have that price. So, it’s always that set of framework that I can deliver and when you set the expectation up of course they go and say yes to that. If they say no to it then it means, it’s okay there is always opportunities elsewhere. When someone says no they are doing me a favor because a person who wants my stuff, my skillsets, will come to me and say yes. They saved me time.

 

Darrell:            That’s amazing. So now we’re going to jump from business to the social world I think. There’s a lot of division in the world. You know this side versus that side but I’ve found, and I don’t know if you agree with me, that the snapchat community seem to be very supportive, very loving, and caring, you know, people. Have you found that? Have you relished in that? On other platforms, there’s a lot of you know back and forth and things that are hateful that go around but on snapchat it doesn’t seem to be that way. Would you agree? Why do you think on this silly chat app, you know video/chat app that the community has grown so much in such a positive direction?

 

Suzie:              Its playful. No one has taken it seriously and it’s almost like the fresh sort of journey is a little bit higher. You feel like you want to make the most of the experience. So, people are bringing their positive vibes into it and your reputation is kind of at stake as well but I do feel like you’re right in regards that the community is super friendly people and super supportive. I think it’s just because of the influences that have helped create this community of supports. All of the credit to Serene, [Phonetic][24:28] Sundered, [Phonetic][24:29] Halal, everyone else that I’ve like talked to and even you have only brought in positive vibes.

 

Darrell:            Right.

 

Suzie:              I love how people want to see people succeed.

 

Darrell:            People want to see people succeed. I like that. That’s really good. Well, you certainly are succeeding. So, what would you really like to do next? What has been something that you haven’t done yet? You said you’re coming out with the book and all that. What would be the next thing that you would want to do because you’ve already done so much. I would say wow you know you’re done. You can retire next year. You’re done. You can just kick back.

 

Suzie:              I’m focusing on pushing my Snapchat quest to be the number one Snapchat quest in the world.

 

Darrell:            Number one. Everybody go get String Story’s number one snapchat course in the world. Go get it.

 

Suzie:              I want to do it because it’s actually really fun. It shows you how to use it for business. It shows you how to grow your channel. It shows you how to call to action and I’m going to upload it into the course what I call the Emoji call to action which I think is one of my secret tools. You know I tell you how to utilize the messaging platform to the full capacity as well. So, it’s like going for another round of updates and people said it’s like $97 is too cheap for what you offer. So, I’m thinking yeah when I do all these rounds of updates it’s going to be $297. I’m just going to keep it at that standard of price.

 

Darrell:            Okay. So where can people go get your course?

 

Suzie:              StringStory.co/course.

 

Darrell:            Got it. All right. You were awesome. You were the best. I’m going to stop the recording now but if you want to give me a thank you for having me kind of thing and then I can tack that onto the end of it. Then we can keep talking before you have to go.

 

Suzie:              Did I say that? Thank you for having me. I really appreciate the opportunity to chat with me and talk about Snapchat. I love talking about Snapchat but I also love talking about business.

 

Darrell:            Well, I would look forward to working with you and doing business with you. You are a gift to the world.

 

Suzie:              Thank you so much.

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Cyrene Quiamco CyreneQ The Snapchat Influencer Interview You Need To Hear

Cyrene Quiamco CyreneQ The Snapchat Influencer Interview You Need To Hear

Cyrene Snapchat Influencer Interviewed By Brand Strategist Darrell Stern

by Cyrene | Snapchat Interviews

Darrell Stern:     I’m Darrell Stern. I’m the CEO of Stern Inbound Marketing, and the creator of Sternstorming, which is a very unique way to market your business through the benefits of what you do, and not the features. I’m here with one of the top Snapchat gurus — artist— on earth. Why don’t you introduce yourself to everybody?

 

Cyrene:               Hey, my name is Cyrene. That’s CyreneQ on Snapchat. I’m an interactive Snapchat creator. I do games and all sorts of fun stuff, like drawing, the tutorials, the mini-scripted shows on Snapchat, and I just have fun with it. I’ve turned that into my career.

 

I used to be a graphic designer and a Web designer, and now I’m a full-time Snapchatter. I’ve got and converted my artistic skills, and found a new audience to watch it on Snapchat.

 

Darrell:                So, as this started to happen, and all of a sudden — boom — it started to explode, and famous people and big brands and all this were starting to come to you and ask you about — what that a little scary? Kind of like, “Oh, what do I do? Are they going to tell me how much they’re paying me?” How did you handle that? Did you have a support system — your parents, or other businesspeople, or anybody helping you with that?

 

You know what I’m getting at, right? How did you handle that experience of all of a sudden, people are asking you to help them with things?

 

Cyrene:               It just kind of grew. Snapchat was originally just my hobby. I would just draw on it, and then agency contact me and said, “Hey, we love your drawings. We’ve been following you for awhile.” The brands usually give me a budget, and then I let them know what type of I can do based on the budget.

 

My first gig wasn’t that much, but then I was one of the first people — I mean, there weren’t very many of us in the beginning — who was doing Snapchat branded work, and so once I put in my first branded Snapchat work, other brands caught on.

 

They saw my work, they loved it. They contacted me and say, “Hey, we want to do something like this also on Snapchat, which is a booming platform.”

 

Then it kind of went from there. I’ve been paid, you know, up to $30,000 for a Snapchat campaign, and it’s been amazing.

 

Darrell:                Wow. As you’re doing this, though — when you get either these little opportunities or these big opportunities, because you’re just you, on your own — what I love about you is, you have stayed faithful to your fun and your talent, and the way that you are, which I think is very important for people to know. You don’t, you know, change with what these other people are asking you to do. They are buying the way you do it.

 

In other words, you have to stay — you know what I’m saying — true to what you do. Have you ever said “no” to someone? Has someone ever come to you and said, “We want you to do this,” and you’re like, “That’s totally not — my audience won’t understand that. It’s not what I do?”

 

Cyrene:               Yes. There’s been a lot of brands that just don’t fit with my personality, or brands that I don’t believe in, and I don’t support their cause, and/or it just doesn’t align with what I’m doing. Some of them are really high dollars.

 

I think saying “no” to those brands actually strengthens your relationship with your Snapchat viewers. You’re not just shilling to them. You want them to trust you. Its supposed to be… I’m not doing that, because saying “no” to one brand is a lot…what do you say…if you say “no” to a brand, I think…

 

Darrell:                You’re establishing your own.

 

Cyrene:               Yeah.

 

Darrell:                You’re establishing your own brand.

 

Cyrene:               Yeah.

 

Darrell:                You know I mean…you are, now, an enterprise.

 

Cyrene:               Yeah.

 

Darrell:                Right. Mm-hmm.

 

Cyrene:               Mm-hmm. Yeah, and it’s just more true, and I think there’s more benefit to it in the later run, because you’re going to lose audience. They’re not going to trust you, and you’re not going to be motivated to put your all in it, because you don’t believe in it, and people are going to see that, and it’s just not going to make good content.

 

Darrell:                Now I’m going to go to a deeper level. Now, people — your audience — they are expecting this new content. They are going to  — I mean, if you don’t show up…let’s say you disappeared from Snapchat for a week or two.  I’m sure alarms will go off. “Are you alright?”

 

So, how does that do it? Is there ever a day when you’re just like, “You know what? I’m sick. I’m tired today. Maybe I want to do something else, like spend time with my family,” — I don’t know. You know what I’m saying — like, go out and do something else.

 

How does that feel? Are there some times when you say, “You know what? I’m going to take time for me, and this can wait?”

 

Cyrene:               My audience knows that Snapchat is just integrated into my life. Snapchat doesn’t seem like a job. That’s why I left my corporate, normal job, so I could do Snapchat full-time, so it doesn’t feel like a job. I don’t feel obligated to produce content of that.

 

The content that I produce is something that I would be doing anyway. I’m something I’m doing in my daily life. It’s my art. It’s something, like…you know, it’s a hobby, but it’s also a career. You know, I don’t see me saying, “Oh, I don’t want to do Snapchat content,” because if it ever goes back to that, then it will start to feel like a real job.

 

Darrell:                Right.

 

Cyrene:               It feels like an obligation. Snapchat — I haven’t felt obligated to give to an audience. If I don’t want to deal with Snapchat, then…I don’t know. I haven’t felt that way yet, and I just do fun stuff in daily life, and I just happen to have a camera, and I Snapchat on there. It’s not at obligation at all to create content. It’s something I would be doing anyway, even though I’m … an audience might be doing it.

 

Darrell:                That’s amazing. Is there a project that you want to do? Is there a company or a brand or somebody out there that you say, “You know what?  I really wish that they would talk to me more.” Is there something you’ve wanted to do, or an idea that you’ve had…have you gone out — here’s another question. Have you ever gone out and pitched an idea, and approached a brand yourself, and said, “I know you don’t know me. I’m big on this Snapchat thing. I want to show you guys something”?

 

Cyrene:               Yeah. I’ve done that before. I’m created a relationship with brands, and some of the social media marketing managers, we text back and forth with ideas. It’s just something casual that I do, and then if I hear from some, I say, “I have this cool Snapchat idea that would be great for your brand, and it’s like … align this with your campaign. Then I just kind of organically fit in with that campaign.

 

Darrell:                Right.

 

Cyrene:               We just go with it. The way that I pitch is not that, you know, I just go out and, “Hey, I’m just going to email a random person and see how it goes,” but I try to be friends with them first, create that relationship, and then have a conversation. I think it’s more organic that way. They trust you more once you’ve created that relationship, rather than, “Hey, who is this?” It’s worked for me that way.

 

Darrell:                Wow. When I look at that — I look at the little tool on there, and the little paintbrush, and I have big fat old fingers — you know, I’m old-school. I have a big ergonomic Microsoft 4000 keyboard, and a big giant trackball.

 

Just give us a hint. Do you zoom in on it? Do you use an iPad? How do you paint in such detail on this tiny screen? You know what I’m saying? How did you discover both how to do that, and that that could be done? Just a little hint. How do you have the patience to do that on your phone like that?

 

Cyrene:               I’m an artist, and Snapchat is just another medium. I do use a stylus now. I used to use my fingers, but then after doing tons of artwork, tons of Snapchat art, your fingers kind of get worn out. I used a stylus, and I figured out that was the easy way, and  if you can find a way to still tell your story,  tell your art, and make it easier on yourself, that’s what the stylus does, and that’s what I’m going with now.

 

Darrell:                Wow. So, there’s been a lot of talk about how Snap, Inc. doesn’t really support your guys. As you might have noticed, they have ads running. You’ll be doing all this work, and then all of a sudden there’ll be an ad, Obviously, companies are paying Snapchat.

 

In my mind, I mean, I kind of don’t care. We’re all advertising on Facebook, and Facebook doesn’t ask us — you know, contact me and say anything. You know what I’m saying. Don’t you feel that, if anything, these people that brought us this app gave us a gift for us to communicate, and no, they’re not obligated to support us, or call us, or play favorites like that.

 

How do you feel about that? There’s been a lot of chatter about this, and some people are leaving Snapchat because — you know what I’m saying — they haven’t gotten a call from the president of Snapchat or something.

 

Cyrene:               It’s different, though. I mean, Facebook is more a service for social media, and there’s apps like, Vine and Snapchat, where it’s creation-driven. It’s not. When you open up Snapchat, you’re encouraged to create right away, because it’s a camera right away. Same thing with Vine. I mean, YouTube is also for creatives.

 

Darrell:                Right.

 

Cyrene:               That’s the mindset around Snapchat. Being around creatives, there’s an expectation that they do need to support it, because we are…I’m not saying, “Hey, I want to the CEO to call me,” or anything. It’s just that we need tools to make it easier to make the app more accessible to create these things.

 

It’s difficult. I’m like, I can keep going what I’m doing right now on Snapchat, but it would be nice if they would offer analytics. They don’t block third-party analytics to give us support — this makes it easier for me, and I’ve got to that roadblock for creatives.

 

Darrell:                Right. I don’t think that they even understood, or anybody even understood, what this would do.

 

Cyrene:               Yeah.

 

Darrell:                I mean, Mark Zuckerberg at Facebook — two genius things that happened were, he created “relationship status,” so you could see if someone’s datable or not, and then the next thing he did was the “wall.” It was those two things, so I think when Snapchat created stories, they didn’t really even know that you guys were going to take off like this with this stuff.

 

They just thought, “Well, it’ll be kind of like a little strung-together movie, and maybe you could share it with a few of your friends.” I don’t think that anybody realized what was going to happen.

 

Cyrene:               Yeah. I agree. I think in the hands of a creator, it drives Snapchat to create these  creators who are getting brand assistance through the app, and telling brands, “Hey, look at all the cool things you can do with the app,” and also not taking away from the Snapchat revenue, because we’re creating content, and people are staying longer, seeing the ads, being all these, and brands are spending money on Snapchat which cost hundreds of thousands of dollars,  and for them to not make it easier on us, banning us if we’re using, you know, third-party apps, and making it so difficult.

 

Darrell:                Right.

 

Cyrene:               You know, I think there should be a little bit of support there, and a little bit of help from Snapchat there. I’m not saying big help, but just a little bit.

 

Darrell:                Yeah. A little bit of help would be good. So, what’s next for you? I hear you’re speaking at events now all over the world. What’s coming up for you in the next couple of months?

 

Cyrene:               What’s coming up for me Well, I have a book coming out in the next couple of months, and [crosstalk][14:04] that’s really fairly big.

 

Darrell:                Wow.

 

Cyrene:               The book is called 11 Seconds to Success. A lot of people have been asking me about what my journey was like on Snapchat, and how did I do it. The book is almost like a how-to book, and it’s also an autobiography, taking my life experiences, and how they can relate to it, and create a career out of their own  experiences. That’s what my book is going to be about that.

 

I have a lot of … I’m going to be speaking at South by Southwest in an official panel. I also have some other conventions I’m going to be in in the next few months. It’s going to be a lot of fun. Also, brand new work and more Snapchat stories.

 

Darrell:                Wow.

 

Cyrene:               Yeah. Mm-hmm.

 

Darrell:                That’s great. Sounds like it’s going to be a really exciting year for you. Well, thank you so much. I’m an old-school SEO Web designer kind of guy, but I really wanted to connect with you. Like I said, I believe that marketing is theater, and when you’re talented, when you can entertain people, that is a gift to the world, and you guys have found, in this platform, a way to use your gift to bring happiness.

 

I think, too, that the platform — the people on it — seem to be positive people. I mean, wouldn’t you say that? The response that you’ve received has been very supportive, and you’ve helped millions, I’m sure, of people have a better day — just smile. Put a smile on your face. Isn’t that just something that’s your gift to the world?

 

Cyrene:               That’s my goal. That’s my goal. I’m glad to just make people smile, and they make me smile, too, and so it works both ways. I also forgot to mention that I am a Snapchatter, but I’m also the founder of The 11 Seconds. I think since Snapchat hasn’t had a discovery, yet for users, so I’m using that. 11Seconds.com has something — a website to show off what the community does. If you can give a shout out to my website, it would really help us get known. It also might serve as an inspiration for you.

 

 

Darrell:                Thank you so much for joining us. We can’t to read your book. We can’t wait to see what’s coming up next for you. You’re going to be all over the world. Thank you so much for bringing joy and happiness to people, especially young people, giving them hope, showing them how a talented person can use their talents in a positive way, and have fun and make a living at the same time. Thank you so much.

 

Cyrene:               Thank you so much for having me. I hope that you enjoy my Snapchat. I hope to inspire people, and just have fun every single day, and make your dreams come true. It’s possible now with social media — everything that’s going on. Again, thank you having me.

Would you like to work with one of our Snapchat Influencers to market your brand? Call 303.353.4354

If you are a company or a Snapchatter, I would love to work with you in an intensive brainstorming session to develop your company's Snapchat strategy. I will also teach you techniques for mastering this amazing and engaging platform for your business.

Learn more about how you can use Snapchat to market your business here

Call 303 353 4354 and go Stern Storming with the CEO of Stern Inbound Marketing, Darrell Stern.

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Brandon | Doc McMahan

Brandon | Doc McMahan

Brandon | DocMcMahan

brandon doc mcmahan snapchat influencerBradon or Doc McMahan is pure joy on Snapchat. A US Veteran, Brandon shares everything from Music.ly to his own personal story and family adventures.

His work is fun, entertaining, and he has been SO inventive getting his followers to participate.

Follow him, and learn how Snapchat can be used to build friendships and great relationships worldwide. We sat down with Brandon to ask him how Snapchat has changed his life.

SCSMM: How did you first discover Snapchat?

Heard about it from a friend.

SCSMM: Why do you think Snapchat has taken off?

Unlike other social media platforms, snapchat is much more personal. No longer do you have to scroll through the copious amounts of spam people post. You go right to who you want and can instantly interact directly.

SCSMM: What do you like to Snap about?

I love how interactive it is and how you are able to connect on such a personal level with people all around the world. Unlike other platforms you can get a real sense of someone’s life and become a part of their journey.

SCSMM: Why should everyone follow you on Snapchat and watch your stories every day?

My story is all about positivity! Everything I shoot is exciting, energetic as well as informative. On any given day you’ll see me raising my autistic son, dancing to phenomenal music, doing something extreme or just simply goofing off in order to make people smile. Additionally, I’m the founder of a nonprofit organization in its startup phase so you can join me on this journey to make the world a better place.

SCSMM: What would you recommend someone do just starting out on Snapchat?

Follow me! Watching my story will show you all of the tips and tricks most people don’t know about or utilize. Then interact with me. Ask how I do what I do as well as the what extra equipment I use to make my story more entertaining. I love to share tips and tricks and help fellow snapchatters to become snapchat legends!

SCSMM: Have you ever been hired to represent a brand or product on Snapchat?

SCSMM: How do you develop your Snapchat stories? Are the spontaneous or do you plan them out?

My stories are generally spontaneous. I live a very active and adventurous lifestyle in the civilian world as well as in the military. To plan would old take time away from the exciting day to day activities.

SCSMM: What else do you do? What is your day job / Business?

I’m in the military in the medical field and founder of a nonprofit advertising agency geared towards supporting 260 charities a year without having anyone spend a penny (except the companies we advertise for ;-p We want to make them pay a lot😜 And the give it all to great causes world wide!

SCSMM: How do you think Snapchat has helped your life and business grow?

Being able to connect with other positive people around the world has helped me to live a more positive life as well. Just simply having the pressure of cheering people up, making people smile and helping others in any way possible has cause such a good feeling inside that it’s made me a happier person as well living a much happier lifestyle!

SCSMM: How is the Snapchat community different from other social networks?

It’s so much more personal… so much more interactive…. At least on my story 😁

SCSMM: Who are YOUR favorite influencers on SnapChat?

Phew… that list is too long and also not everyone for me is for you. Come chat with me and tell me what you like to watch and what interests you and I’ll direct you in a much more personal fashion!

<< Follow DocMcMahan On Snapchat!

Would you like to work with one of our Snapchat Influencers to market your brand? Call 303.353.4354

If you are a company or a Snapchatter, I would love to work with you in an intensive brainstorming session to develop your company's Snapchat strategy. I will also teach you techniques for mastering this amazing and engaging platform for your business.

Learn more about how you can use Snapchat to market your business here

Call 303 353 4354 and go Stern Storming with the CEO of Stern Inbound Marketing, Darrell Stern.

Sign Up For Our Snapchat Advice and Tips Email:

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Si Gale | p0k3rman

Si Gale | p0k3rman

Si Gale| p0k3rman

My aim: to make at least 1 person laugh a day!” read’s p0k3rman’s bio on Facebook. 

We sat down with Si Gale to uncover why he thinks Snapchat IS the platform to use, and how he is using it to make great connections.

SCSMM: How did you first discover Snapchat?

I remember seeing a friend post a status inviting people to follow him, so I thought ‘hey, what’s this all about?’…..that was over 4 years ago!

SCSMM: Why do you think Snapchat has taken off?

It is a unique platform that gives you complete freedom to connect with the world. Also by allowing you to post stories tailored to each individual style.

SCSMM: What do you like to Snap about?

I like to post stories with a comedy theme, generally making a fool out of myself. I also post topics that a lot of folk. An relate to. I occasionally post things that are important to me and to raise awareness on stuff some might not feel comfortable talking about.

SCSMM: Why should everyone follow you on Snapchat and watch your stories every day?

My aim is to make at least one person laugh a day. I post daily and I always respond to snaps. I just can’t put my phone down!

SCSMM: What would you recommend someone do just starting out on Snapchat?

Play around with it first, get to know what the app can do for you. Think about your style and who you want to engage with…..oh and make sure you got plenty of data as it’s so addictive.

SCSMM: Have you ever been hired to represent a brand or product on Snapchat?

No, but would love to if the opportunity came my way. It would be a real pleasure.

SCSMM: How do you develop your Snapchat stories? Are the spontaneous or do you plan them out?

I do a bit of both. I think the off-the-cuff snapchats are just as funny as a well planned story, but viewers don’t always know where a story will go if spontaneous, neither do I!

SCSMM: What else do you do? What is your day job / Business?

Yawn…..I’m a team leader in an office which gives little pleasure….social media is where my head is at.

SCSMM: How do you think Snapchat has helped your life and business grow?

It’s given me more self-confidence and I’m no longer camera shy. There’s nothing quite as satisfying as a good reaction to my snaps, it’s rewarding…

SCSMM: How is the Snapchat community different from other social networks?

You connect with real people who share similar views or values. People from all over the world connect and view your stories. You rely on your viewers to recommend you to other snappers, which helps your network grow further.

SCSMM: Who are YOUR favorite influencers on SnapChat?

This is so tough!…ok, here goes:

STMM

Kru3ml

Cracker0001

Dirk.Dangler

<< Follow p0k3rman On Snapchat!

Would you like to work with one of our Snapchat Influencers to market your brand? Call 303.353.4354

If you are a company or a Snapchatter, I would love to work with you in an intensive brainstorming session to develop your company's Snapchat strategy. I will also teach you techniques for mastering this amazing and engaging platform for your business.

Learn more about how you can use Snapchat to market your business here

Call 303 353 4354 and go Stern Storming with the CEO of Stern Inbound Marketing, Darrell Stern.

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Sting Story | #1 Snapchat Course Creator and business leader

Sting Story | #1 Snapchat Course Creator and business leader

String Story | Snapchat Teacher and Influencer

snapchat influencer string storyI fell in love with this quirky geeky Snapchat influencer right away because of her tenacity for teaching business on Snapchat.

From launching her own E-Book and almost immediately MONETIZING her Snapchat following, to launching the best online course for Snapchat I have ever seen, string is always on the move teaching us how to do our business BETTER with every new snap story.

Since String is in Australia, she always begins with the clever “its string from the future” because most watching her in the US and Europe are seeing her SnapStory today when to her it is already tomorrow. And a true futurist she is at that!

We sat down with String to ask her why she thinks Snapchat works for business, and what to expect in the future.

SCSMM: How did you first discover Snapchat?

From Darrell (ThunderHawk303) himself 😀 (we know this is not true, String, but very nice of you to say!

SCSMM: Why do you think Snapchat has taken off?

Three things: mobile + data + video = Snapchat
Snapchat combines 3 technology together to create a humanising experience, it’s fun and raw.

SCSMM: What do you like to Snap about?

I’m a curious geek of the future, I have a Snap channel that explores the trends of tech and social. While I occasional throw in my trials and tribulations of running a business. I also talk and eat fried chicken a lot.

SCSMM: Why should everyone follow you on Snapchat and watch your stories every day?

Did I mention I’m a curious geek of the future that loves fried chicken?

SCSMM: What would you recommend someone do who is just starting out on Snapchat?

Join my Snapchat course, it will help them get from zero to hero. http://stringstory.co/course

SCSMM: Have you ever been hired to represent a brand or product on Snapchat?

Yes. My shows have been sponsored, and I have also been hired by marketing agencies to teach them how to do snaps.

SCSMM: If so which ones and what was your experience like?

I approached them, I send them a simple and clear pitch deck that showed them my engaged and active audience, and how we can mutually benefit.
Startups tend to love me because my tech geek side and how approachable I am with the way I deliver geek’tech based knowledge.

SCSMM: How do you develop your Snapchat stories? Are the spontaneous or do you plan them out?

I’m both. But when i do my shows about the latest technology, I plan it out.
When it’s low key days, it’s just me dancing around.

SCSMM: What else do you do? What is your day job / Business?

Snapchat is my job. LOL
Well, it’s part of it, I’m a digital and Millennial consultant for brands and personalities.

SCSMM: How do you think Snapchat has helped your life and business grow?

Snapchat from a network perspective has been amazing. I’m in Australia and I’ve connected with people and influencers from around the world. Now, if I head to America or to Tel Aviv, I know I have someone there waiting to geek out with me.

SCSMM: How is the Snapchat community different from other social networks?

Truthfully, I’ve been with so many communities, I feel like they have a similar thoughts with this ideology “your vibe attracts your tribe”.

SCSMM: Who are YOUR favorite influencers on SnapChat?

Mark Suster (@msuster) because he makes me think on how to be an effective business person.

<< Follow String Story On Snapchat!

Would you like to work with one of our Snapchat Influencers to market your brand? Call 303.353.4354

If you are a company or a Snapchatter, I would love to work with you in an intensive brainstorming session to develop your company's Snapchat strategy. I will also teach you techniques for mastering this amazing and engaging platform for your business.

Learn more about how you can use Snapchat to market your business here

Call 303 353 4354 and go Stern Storming with the CEO of Stern Inbound Marketing, Darrell Stern.

Sign Up For Our Snapchat Advice and Tips Email:

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Go Stern Storming With Darrell Stern To Develop Your Snapchat Social Media Strategy

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